Top 10 Best Places to Buy Engagement Rings [2021]

best places to buy engagement rings review

Thinking about getting engaged is indeed an incredibly special and exciting time in a couple’s life. You revel in all the excitement that comes along with deciding to spend the rest of your life with your partner. Plus, nothing beats the first time when getting an engagement ring finally crosses your mind. 

One of the most exciting parts of preparing for an engagement is, of course, picking out the engagement ring. In a relationship, rings signify the eternal bond and undying love between a couple. One way to sweep your fiancé off her feet is to make your proposal extra special – with the perfect engagement ring that she truly wants.

To make this possible, you need to prepare yourself as you search for the best engagement ring. Shopping for an engagement ring can be extremely overwhelming, especially if you’re not quite sure which style your future bride will certainly love. With so many designs, settings, and stones to consider, you get easily drown with the number of options available.

There are so many factors to think about, from brilliant-cut to princess, to pear to oval; a range of metals to pick, such as white gold, yellow gold, rose gold, and silver; and of course, finalizing the overall style.

Do you want a more vintage-inspired? Would you prefer a timeless sparkler that’s not too over the top? Are you fearless enough to skip the tradition and opt for your fiance’s birthstone or a blue sapphire like Kate Middleton?

Whether you want a conflict-free gemstone, a lab-grown diamond, or a fancy colored diamond with a contemporary style, there is a perfect diamond engagement ring that’s right for you. Luckily, there’s one way to make your search a bit less stressful and more manageable, and that’s finding out the best engagement ring brands in the market.

This guide has highlighted the top ten places to buy engagement rings. From luxury companies to direct-to-consumer brands and famous retailers, here are the best places to buy engagement rings. Check them below and find your favorite picks.

Top 10 Best Places to Buy Engagement Rings Reviewed

  1. Blue Nile
  2. James Allen
  3. Tiffany & Co.
  4. Graff
  5. Cartier
  6. Brian Gavin Diamonds
  7. Leibish & Co.
  8. Brilliant Earth
  9. Ada Diamonds
  10. Diamond Nexus

#1. Blue Nile – “The Source of Brilliance.”

blue nile

Blue Nile is the leading online dealer of diamonds and fine jewelry. The company provides an incredible customer experience by providing them the best way to shop for engagement rings, wedding rings, and fine jewelry. They offer comprehensive informational materials about the jewelry industry and innovative online tools that allow customers to take full control of their jewelry shopping experience. 

Their product line includes thousands of independently certified fine jewelry and diamonds at compelling prices, significantly below traditional retail. Plus, they stand by their brand that all their products are made of quality standards and among the best in the jewelry industry.

The company came about when Blue Nile’s principal founder and Executive Chairman, Mark Vadon, discovered that many customers were discouraged, intimidated, and confused by the traditional jewelry-shopping. He got frustrated with the buying process and the limited options when buying an engagement ring.

By 1999, Mark Vadon immediately acquired Internet Diamonds, relaunched the entire website, and renamed it Blue Nile. The company took on Mark’s vision to provide consumers a smarter way of buying a diamond. This premise is further embodied throughout Blue Nile’s mission statement by establishing itself as a premier specialty retailer of diamonds and fine jewelry. They offer customers high-quality pieces at superior values through an empowering shopping experience.

Besides their massive jewelry inventory, Blue Nile boasts of its comprehensive products and services. These include the proprietary “Build Your Own Diamond Jewelry” function, where customers can customize diamond rings, pendants, earrings, three-stone pendants, three-stone rings, and five-stone rings.

Blue Nile also offers a proprietary interactive diamond search function, allowing customers to search through their large inventory of over 50,000 precious diamonds and helping them find the perfect purchase based on personal preferences. 

They also have Blue Nile Signature Diamonds, a diamond product line with hand-selected diamonds with exceptional brilliance, proportions, symmetry, and quality cut that adheres to the highest quality standards. Plus, they also work with world-renowned fashion designers by offering an exclusive line of designer jewelry.

Lastly, Blue Nile’s professional team consists of diamond and jewelry consultants who are all expertly trained to offer guidance and no-pressure advice. Through them, their customers can make confident purchase decisions.

Today, Blue Nile stands by its commitment to offer a superior customer experience. They continuously improve their services by providing interactive search tools and exceptional diamond and fine jewelry selections.

Official Site:

#2. James Allen – “Diamond bridal jewelry company with a technology soul.”

james allen

The challenges that come with buying a diamond engagement ring is what James Allen aims to solve. This jewelry company is known as the world’s largest privately-held online dealer of diamonds and fine jewelry. In just a few clicks, customers can access a massive diamond inventory, with few steps away from picking their ideal diamond band.

James Allen offers a wide selection of settings and precious stones at different colors, cuts, and carat. Their website aims to simplify the entire jewelry shopping experience by educating their customers on the type of diamond rings they are looking for. Their company also guarantees that they consider the personal preference and monetary value of their jewelry selections.

Before there was, the Internet has Dirt Cheap Diamonds. It was founded in 1998 by a husband and wife team, James Allen Schultz and his wife, Michele. Like Blue Nile, James Allen was created after its founder became very frustrated with his search for an engagement ring. After the website launched in 1998, Dirt Cheap Diamonds became one of the most successful jewelry dealers online. It also quickly established itself as one of the leading online engagement ring stores in the early 2000s. 

By 2005, the e-commerce platform R2Net joined forces with the company. They later rebranded and got a new brand name called From there, the company’s marketing strategy took a huge transformation. 

The cheap image was replaced with a more sophisticated online presence by emphasizing design, quality, customer experience, and accredited diamonds from leading jewelry authorities.

One of the areas that James Allen greatly pride themselves in is that they are the first jewelry retail website to offer the 360° Diamond Display Technology. They exhibit more than 200,000 conflict-free diamonds in a highly magnified 360° HD imagery. Their revolutionary diamond display led them to catch the attention of leading diamond manufacturers and designers worldwide, giving James Allen the first pick of the most precious stones and gems.  

Today, James Allen offers hundreds of customizable styles for their diamonds and gemstones. They also take pride in their first-ever real-time diamond inspection service, where customers can speak with jewelry experts 24/7.

James Allen firmly believes that a jewelry company’s success depends on total transparency, friendly customer support, and meaningful education about diamonds and fine jewelry.

Official Site:

#3. Tiffany & Co. – “There is only one true love.”

tiffany and co engagement rings

Almost everyone who knows about jewelry is familiar with Tiffany & Co. It is widely known as the world’s most iconic jewelry brand. Its rich history dates back as far as 1837 after its founder Charles Lewis Tiffany and his close friend John Young started a small establishment selling stationery and fancy goods in New York City.

The business quickly became the go-to store for women looking for fine jewels and timepieces. During that time, Tiffany & Co. became the first American company to take on the British silver standard of utilizing 92% pure metal. By 1867, Tiffany received worldwide recognition at the World’s Fair in Paris, winning a grand prize for silver craftsmanship.

Eleven years later, Tiffany & Co. quickly became known for supplying the world’s finest diamonds. Since then, Tiffany & Co. has worked alongside exceptional jewelry designers throughout history, such as Elsa Peretti, Jean Schlumberger, and Paloma Picasso. 

Besides their beautiful diamonds, Tiffany is known for introducing a stunning selection of the world’s unknown gemstones. Tiffany unearthed Kunzite in 1902, a fantastic purple and pink gem named after Tiffany’s gemologist George Kunz. In 1910, Tiffany & Co. unveiled Morganite and named it after their most loyal customer, John Pierpoint Morgan.

Despite being a luxury jeweler, Tiffany also offers affordable silver collections and Tiffany engagement rings without straining from its signature air of exclusivity that continues to earn the hearts of its high-end consumers. They also offer the Tiffany T collection, which features stunning minimalist designs with clean lines and graphic angles, reminiscent of New York City.  

Although trends in jewelry come and go, Tiffany has remained loyal with its signature packaging called the Tiffany Blue. It is known as the most beautiful and highly recognized packaging worldwide, where the box and ribbon are all trademarked by Tiffany.

Today, Tiffany has over 300 retail stores worldwide, with more than 12,000 employees. As the most sought-after jewelry brand, Tiffany & Co. continues to adopt a fresh, new direction in their jewelry line while retaining the essence of their iconic brand.

Official Site:

#4. Graff – “The most fabulous jewels in the world.”

graff engagement rings

A vision of timeless beauty, Graff is known for its most fabulous gems and extraordinary jewelry pieces. Their designs deliver stunning simplicity with a perfect balance of proportion and sensuous feminine power.

An intense passion for diamonds and talent for business is what drove Laurence Graff to establish his company and become the world’s finest jewelers. At 15 years old, Laurence Graff began his apprenticeship in a jewelry manufacturing warehouse in London. However, after three months of working in the warehouse, Graff’s apprenticeship did not work out, and the owners let him go.

Later on, Graff met a skilled jeweler named Schindler, who owns a jewelry shop. Graff designed several pieces and primarily worked on remodeling and repairing jewelry. At that time, the economy wasn’t great, so the business went bankrupt. Graff quickly redeemed himself and started his store by the age of 17.

This time around, Graff took an old craftsman and made himself the store’s smooth-talking salesman. Graff soon traveled in different countries where he met prestigious clients, including a sultan from Brunei.

In 1960, Graff returned to his roots and founded the Graff diamond company. He thought of unique marketing tools that will appeal to the young generation who felt diamonds are only for old matrons. By 1970, he produced the “Hair and Jewel” ad, which earned a lot of commercial attention.

Graff Diamonds continued to make history in the following years. In 2008, he purchased the legendary 35.52-carat Wittelsbach diamond. Graff repolished the diamond and improved its overall clarity, which was later renamed as the Wittelsbach-Graff diamond, costing over $80 million.

Today, Graff remains to hold the title as the chairman of Graff Diamonds with his son, Francois Graff, as the CEO, who later inherited his father’s determination and talent. He has more than 40 store branches worldwide, where his jewelry designs are considered the most premium pieces.

Official Site:   

#5. Cartier – “Never Copy, Always Create.”

cartier rings

Cartier is a French multinational company, established in Paris by Louis Francois Cartier. In 1847, Cartier took over his master, Adolph Picard’s workshop, amidst the ongoing French revolution. The company focused on designing, manufacturing, and selling fine jewelry and watches.

Within a decade, the business encountered a huge success and became the preferred brand for aristocrats. Although their flagship products have a particular focus on watches and jewelry, Cartier also manufactures eyewear, leather goods, and accessories for special occasions. 

Their aesthetically appealing products led them to gain customers, especially from the high elite society, such as Princess Mathilde, niece of Napoleon I. They also became the official jewelry supplier of King Carlos I of Portugal.

 It was not until when Louis Cartier’s family members took over the company that it experienced unprecedented success. His grandsons, Louis, Pierre, and Jacques, combined their efforts to improve Cartier’s international operation. Soon after, Cartier became a multinational company with operations in the world’s finest cities, including New York, London, and Paris.

Besides selling luxury jewelry, Cartier made astounding contributions to the jewelry industry. They co-founded a jewelry council that promotes responsible jewelry practices. Not only that, Cartier has advocated corporate responsibility, which reflects on its business ethics and environmental performance.

When Cartier celebrated 165 years of its operations, a three-and-a-half-minute film was released in their honor, entitled L’Odyssee de Cartier, covering their humble beginnings from 1847 to the present. The film highlighted Cartier’s core mission of delighting its consumer base and gaining further patronage.

Although Cartier became synonymous with luxury jewelry, exclusive wristwatches, and Cartier engagement rings, the company also develops a massive portfolio of wholesale items, such as scarves, cigarette lighters, etc. Despite being a luxury brand, some of its products were sold at affordable prices at Cartier’s third-party retailers.

Right from the beginning, Cartier has become a favorite brand for the aristocrats, elite, and celebrities. Although other high-end brands continue to compete with their exclusive product line, it cannot be denied that Cartier’s reputation in the jewelry industry has etched all over history.  

Official Site: 

#6. Brian Gavin Diamonds – “Personalized Diamond Experience.”

brian gavin diamonds

Hailing from South Africa, one of the world’s leading suppliers of “ideal cut” diamonds, Brian Gavin quickly earned recognition due to his diamond-crafting skills, including the renowned Hearts and Arrows diamonds. Gavin is the co-founder and executive vice-president of, one of the first e-commerce retail companies of “super ideal cut” diamonds. 

Gavin is regarded as a highly-respected diamond industry expert with contributions to the diamond’s cut and light performance. He also worked in the world’s largest diamond grading labs and renowned diamond factories that create world-cut diamonds.

Brian Gavin came from a family of expert diamond cutters. Growing up, he learned everything he needed to know by working at his family’s diamond factory. One of his notable achievements is when he discovered the visual balance of diamonds in the cutting process, a talent which later helped him dominate the U.S. diamond market.

By 1995, Gavin acquired Alpha Creations Inc, where he established a wide consumer base by selling premium jewelry across the country. Despite its success, Gavin explored other opportunities by dedicating his talent and attention to the Hearts and Arrows diamonds.

Gavin poured all his skills to refine the cut, which later became a huge success. In 1998, Gavin released “A Cut Above” Hearts and Arrows Diamonds for Alpha Creations’ loyal shoppers. By the 2000s, Gavin exclusively sold the diamonds via, which later earned a new name, called “super ideal cuts.” 

Gavin soon established a new company called Brian Gavin Diamonds, where he sells his exclusive Brian Gavin Signature Hearts & Arrows diamonds. Since then, he became more popular for his extremely high standards regarding cut quality and Hearts and Arrows diamonds.

Brian Gavin received continuous support and patronage from his colleagues, former clients, and an ever-growing group of new consumers. It led the company to unleash new creative energy, manifested in their exceptional custom jewelry creations, produced by Brian and his talented jewelry experts.

Today, Brian Gavin is every diamond shopper’s direct connection to online diamond purchasing. The company specializes in custom jewelry creations and precision-cut diamonds for an elite clientele base. They also provide a highly personalized shopping experience and stunning jewelry pieces that boast its quality and value.

Official Site:  

#7. Leibish & Co. – “Fancy Color Diamonds.”


Leibish & Co. is an internationally recognized diamond specialist and online retailer of high-end jewelry, with particular expertise in gemstones and natural fancy colored diamonds. Its founding father, Leibish Polnauer, is currently running the company along with his wife and children. Today, Leibish is a popular supplier to renowned designers, jewelers, and manufacturers worldwide.

The company boasts of their massive online selections of color diamonds in ideal and fancy cuts., including various hues, sizes, and clarities set for any budget. Some of their well-known pieces are the Argyle Pink and Canary Yellow Diamonds, which all came from reputable, conflict-free sources, such as Africa, India, and Russia. 

Leibish is one of the first fancy color diamond dealers to go online. After seeing the Internet’s potential to increase sales, marketing, and service channel to various consumers, Leibish Polnauer grabbed the opportunity and established an online consumer base.

At the beginning of the 21st century, the company entered the jewelry manufacturing industry. They design and manufacture diamond jewelry pieces, accurately calibrated for size and color grading. Some of their bestsellers are color diamond engagement rings and a wide range of haute couture fine jewelry pieces. 

For more than 33 years in the jewelry industry, Leibish & Co. has exceeded their client’s expectations, establishing a massive global network of loyal customers. In 2012, Leibish celebrated 100,000 monthly website visits while maintaining a 74% returning customer rate.

Besides getting the best diamond jewelry, customers enjoy several benefits, such as free international shipping, a smoother relationship between customers and Leibish employees, and a full no-questions-asked money-back guarantee.

Leibish is also an active participant in several trade-shows, press-related conferences, and industry-related diamond functions. The company also receives an exclusive invitation at the Argyle Pink Diamond Tender, where they consistently won at the first internally flawless Argyle Tender Diamond offered in more than 20 years. 

Today, Leibish & Co. promotes fancy color diamonds as smart investment opportunities and encourages investment professionals to work with them by offering education, content, and advice.

Official Site: 

#8. Brilliant Earth – “Luxury with a conscience.”

brilliant earth

Established in 2005, Brilliant Earth is a market leader in ethically sourced bridal and fine jewelry. Their mission is to produce the best jewelry designs and provide services that promote Brilliant Earth’s core values of sustainability, transparency, and compassion.

Brilliant Earth’s product line focuses on bridal jewelry like diamond and gemstone engagement rings and wedding rings. Their jewelry pieces are handcrafted from recycled metals and beyond conflict-free precious stones that adhere to social and environmental responsibility standards.

Their company is also known for improving human rights and environmental practices in the jewelry industry. Brilliant Earth donates five percent of its profits to mining communities affected by the jewelry trade.

Beth Gerstein and Eric Grossberg co-founded Brilliant Earth in 2005. Beth and Eric are former classmates at Stanford, who are both newcomers in the jewelry industry. Together, they established Brilliant Earth as a response to the irresponsible mining practices and lack of transparency in the jewelry industry. 

Brilliant Earth stands by its vision that responsibly-sourced jewelry can be an efficient tool for social change. From this idea, the company soon produced ethically sourced materials, award-winning jewelry designs, and a personalized showroom experience, where customers never need to compromise between conscience and quality.

The company’s main mission is to manufacture stunning jewelry pieces that greatly value comfort and quality craftsmanship. With its beyond conflict-free diamonds, environmental responsibility, and social commitment, Brilliant Earth seeks to inspire a more sustainable, transparent, and compassionate jewelry industry. 

Official Site: 

#9. Ada Diamonds – “Diamonds of the Future.”

ada diamonds

Ada Diamonds launched in 2016 as the world’s first high-end fine custom jeweler of exclusively lab-grown diamonds. All their gemstones are proudly cultivated in high-end laboratories and are optically and chemically designed like naturally mined diamonds.

The company was co-founded by a Silicon Valley couple, both against using mined diamonds on engagement rings. As their response, they created a custom ring with the use of lab-grown diamonds. As jewelry technology improved, the husband-wife team decided to start a change in the industry. 

 Ada Diamonds is a luxury jewelry company that helps customers build beautiful and meaningful diamond jewelry pieces representing their love in the most compassionate way. The company was named after August Ada King, a brilliant 19th-century mathematician and the world’s first computer programmer.

During their launch, Ada Diamonds released more than 100 jewelry pieces for their fashion and bridal collection consisting of simple studs, pendants, and intricate high jewelry. Their bespoke jewelry collections can be seen through their unique high-touch concierge program conducted through online transactions. 

One of the great services offered by Ada Diamonds is where customers can commission on growing diamonds using any carbon-containing materials, such as wood, paper, photos, and flowers, as a unique way to celebrate life’s milestones, such as marriages, graduations, and birthdays. The donor material is subsequently graphitized, purified, and cultured into Ada’s signature Lavoisier Diamonds. 

Today, Ada Diamonds offer made-to-order jewelry with the best human-created diamonds worldwide. One of their missions is to produce jewelry pieces as a beautiful symbol of pure love made from pure chemistry instead of the traditional process of digging diamonds out of a large hole in the ground. They refuse to sell moissanite, cubic zirconia, and other inferior material.

Official Site: 

#10. Diamond Nexus – “Lab-created diamond alternative jewelry.”

diamond nexus

Diamond Nexus is the world leader in lab-created diamond simulant jewelry. Like Ada Diamonds, Diamond Nexus is strongly against using mined diamonds and gemstones in their jewelry collections. They take pride in their patented Nexus Diamond alternative, a lab-created diamond that is conflict-free and environmentally superior.

Diamond Nexus operates under Forever Company, a family of brands committed to manufacturing artificially-made stones, including diamonds and alternate gemstones. Some of its sister companies include Forever Artisans and 12FIFTEEN Diamonds. Forever Company allows customers to find lab-grown diamonds and customize them through their designers.

This company extremely rejects the cultural pressure of spending more than $6,000 on a single engagement ring. They believe that your hard-earned money should be spent on creating beautiful memories and experiences.

Since fine jewelry and engagement rings are precious memorabilia passed down through generations, Diamond Nexus works with master artisans to create pieces guaranteed to last forever. 

Official Site:  

Buying Engagement Rings Online

Buying an engagement ring is truly a personal decision. While certain pieces and designs go in and out of trend, the most crucial factor in picking an engagement ring is that it should complement the personal taste and style of your fiancé-to-be and something that works within your budget range. 

All the top brands mentioned in this guide are reliable and reputable jewelry companies and dealers that guarantee a smoother and less stressful jewelry shopping experience.

For customers who are willing to splurge and go all out with their engagement ring, Tiffany & Co. or Cartier are a fitting option. Those who don’t have extra time to visit local jewelry stores may opt for Blue Nile and James Allen. Meanwhile, ladies who prefer stylish and colorful pieces may check out Leibish & Co.

In truth, there is no best style of engagement ring or the best place to buy diamonds in the world. What matters is that you choose the jewelry brand that offers you quality rings with the best value and price.


Shopping for an engagement ring can an overwhelming and tedious task. You have plenty of factors to consider, including the brand, cuts, styles, settings, metals, and of course, the stone. 

You can make jewelry shopping easier by buying from reliable and reputable brands. Luckily, today, diamond ring shoppers have plenty of options in picking the best jewelry brand that offers different designs at various price points. 

Each engagement ring brand brings a signature style to any classic ring. That is why you need to consider buying at well-known brands with a great reputation and a large jewelry selection. This way, you will never run out of choices to find the right ring that will perfectly match your preferred style and budget.

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